Our Process
Step 1: Scriptwriting
Animation is a visual and audio storytelling medium but you always start with a good foundation — the script. We will focus on turning complex ideas into easy-to-understand stories and focusing on communicating your USP (unique selling proposition) so that people understand why they should choose you over your competitors.
Step 2: Storyboarding
While we work on locking down the script, we’ll also be working on creative direction and the storyboard.
Step 3: Styleframes
Styleframing is the next stage after the storyboard is confirmed. In this stage we explore the colours and design of the animation, which will also follow your company's brand guidelines.
Step 4: Voice Over & Music
We will choose and manage a voiceover artist that is suitable for your brand and video, and also finding the right music to set the mood of the animation.
Step 5: Animation
The process of animation is most labour intensive AND the most exciting phase when you begin to see elements from the designs come to life.
We'll send a series of videos showing our work in progress (WIP). WIPs may also come in the form of motion tests or a series of gifs. When we have enough motion compiled together we'll send videos that are a mix of still a motion to show our progress.
After a series of reviews and revisions, we finally arrive at the final product. Time for a celebration 🥳
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